Cooking is fun, challenging, and also healthy, but attempting to interpret foreign recipes found online or in books can lead to some confusion.
Sportswear campaigns that suffered (or benefited) from localisation
To help you understand the importance of not only a good translation but also localisation, we bring some of the most unsuccessful cases.
There are countless opportunities that come with the internationalization of a company, but there are also some obstacles that have to be cleared to settle into a new market.
The Great Game of Thrones Spanish Dub Fiasco (Spoilers)
Game of Thrones, a show that managed to lure even the most committed non-fiction adherents into its gripping whirlwind of plot twists and massacres, is reaching its long awaited conclusion after eight seasons.
The Weirdest Easter Traditions On Earth
Get to know five places where Easter is celebrated in a curious way.
The Feud That Could Kill A Language
A language dissapears every two weeks. The language diversity is declining and today we talk about one of those languages in danger, Ayapaneco.
5 tips to keep your translations in time and within budget
These are the five mistakes you should avoid if you don't want your translation projects exceed in costs and deadlines.
Portable Translators: Are they worth it?
Portable translators made their way into our pockets with the lofty promise of allowing us to travel the world and order our meals with the skill of a native speaker, but are they worth it?
Pros and Cons of Machine Translation
When is it right to consider some form of machine translation for our texts? What are the pros and cons?
The Art of Translating Poetry
Translating poetry is a polarizing subject if there ever was one. Let’s take a look at some options.
HOW WILL BREXIT AFFECT TRANSLATION AGENCIES?
Brexit will represent a great deal of uncertainty for international businesses, though it’s also true that it’ll open the door to new opportunities
The Best New Words of 2018 (Part 2)
Discover the new words that have entered the popular lexicon in 2018. From the absolutely obvious to the completely bizarre!
The Best New Words of 2018 (Part 1)
There are some words born this year that are here to stay with us for a while. Let’s take a look at what 2018 has delivered.
Christmas Around The World
There are Christmas customs that are so odd and peculiar that all we can do is to take a look at them and smile.
Christmas isn’t the same story for everyone around the world so we must focus on the multiple shared festivities instead of the more niche or regional ones.
If you want your translations to feel a bit cooler, or simply break the ice in a conversation, here are a few idioms that will undoubtedly freshen things up.
International Keyword Research: Conclusions
Time to wrap up our International Keyword Series and time to decide between the PRO and the DIY routes.
International Keyword Research: The Human Factor
Internet searches are as imperfect as the the humans that are behind them. And we have to embrace that imperfection.
International Keyword Research: World Trends
The most searched keywords on the internet are a shifting representation of the interests of the population. Being in sync with today’s fast-paced world is key to position our site.
International Keyword Research: Finding the keywords
How can we find the actual words that will bring visitors to our pages? What tools can we use?
International Keyword Research: The Engines - Part 2
We have a look at the two main search engines in the world and talk about the different strategies we must follow in each of them
International Keyword Research: The Engines - Part 1
Did you know that not everybody turns to Google to search the net? And what works with Google won't work with other search engines? Learn the main differences
International Keyword Research: The Three Rules
There are three rules that can help you understand the way in which people approach online searches. Discover them here.
Video Games Translation - How to translate game menus
Hop on the hype train for another video game translation post delivered to your inbox by the binary mailman! And let’s start off before this ends up sounding like that 90’s movie with hackers on skateboards.
International Keyword Research: First steps
What is International Keyword Research? Learn how to rank your page on the top of the search results in different countries
Video Game Translation - Translating Worlds
The world the game resides in needs a certain coherence to allow players feel immersed. A world that also needs translation.
The Untranslatables 2: learn what to say when waiting for the Amazon delivery guy
We delve once again into the vault of strange and beautiful words that have no counterpart in the vast majority of languages.
The Untranslatables: when words are unique
There is a time when one might stumble across a word so unique, that the only acceptable response is a puzzled and somewhat wondrous look
WHAT’S THE DIFFERENCE BETWEEN LEGAL TRANSLATIONS AND SWORN TRANSLATIONS?
You have a legal document and you want to get it translated. It’s an important document, like a contract, and you want the translation to be perfect. You need a sworn translation, right?
Sports idioms to avoid when translating the World Cup
It’s World Cup time! Troughout the years, there have been a few idioms in sport that have managed to rack up a bit of a bad reputation, and are slowly being dropped by reputable media in favor of less aggressive terms.
Video game translation - A beginner's guide (II)
Second part of our series on video game translation: getting into character
Video game translation - A beginner's guide (I)
If you’re thinking about entering the world of video game translation read on and soak in the tips in our next series of articles!
TRANSLATING TONE AND REGISTER
Building the translation with the knowledge of who will be the target audience will mean a huge improvement in quality and clarity.
3 THINGS YOU NEED TO KNOW TO TRANSLATE YOUR WEBSITE
What do you need to know if you want to translate your website?
Localization or internationalization?
When a business decides to breach into a foreign market, one of the first key challenges to overcome is local audience engagement.
What’s machine translation and what are the advantages of using it?
The growth of global trade is rapidly accelerating and giving rise to the need to translate increasing volumes of information.
Essential Tokyo Travel Tips for First Time Visitors - Part 1
Getting ready for that life changing trip to Japan you’ve always dreamt of? Then put on your kimonos and enjoy some practical tips to experience such a wonderful country to its fullest potential!
Europeans shop e-retailers in their own language
A comScore study reveals that Europeans prefer e-commerce sites localized in their respective languages
3 Reasons to Invest in Marketing Translation Services
Discover the three reasons why companies invest in marketing translation services
Localization: turning the foreign into the familiar
Localization is rather complex altogether, and there are tons of notable examples scattered across the world of movies and TV that prove this, from the clever and interesting, to the crazy and absurd
Social Media Strategy for a Translation Company
Where does one start? What social network to pick? Can we do all of them? How does all of this really work?
Why you need localization to enter a new market
Translation is making your content available to a wider audience but you need to go a little bit deeper to create a connection with your target market