Website localisation is the process of adapting a website to the culture and language of another market. Localisation is much more than translating content into another language. It is adapting and modifying the images, content and page layout while maintaining the integrity of the brand. Through this process, the localised website is adapted to the tastes and expectations of the target market and increased interaction and a higher conversion rate are achieved.
Localisation is more than a simple translation of a web page. At Kobalt, we have experience with these processes, working with leading companies in different sectors, successfully achieving that our clients work in about 90 different markets.