Destination
The Kobalt model
Build backwards from what needs to happen.
Start with what needs to happen.
A launch. A new market. A regulatory deadline. A content operation that needs to work better. The localization request is part of the picture, not the destination.
First, we make the outcome clear. What has to be true when this works? What matters most? What would be expensive to get wrong?
Your destination sets the priorities. Then we engineer the operation around them.
Match effort to purpose.
Not every market, content type or moment carries the same importance, risk or value. So they shouldn’t all get the same treatment.
Design
From the work
Machine translation was fine for Spanish. Not for Lithuanian.
Twenty-two languages. Different evidence, different workflows.
Make the operation work in the real world.
Run
Content changes. Deadlines move. Reviewers disagree. One language behaves differently from another.
The content stayed in the client’s system.
The localization operation adapted to the environment the client already used.
Adapt
Make the operation better every time it runs.
Every delivery gives us new information. A correction can become reusable knowledge. A recurring problem can become a check.
A quality problem in one language. A fix for twenty-two.
The checks moved to where the errors were being made, before delivery.
Every time the operation gets better, getting where you’re going should get easier.
Adapt
Destination
Design
Run
Start with the part that needs to work better.
Some clients need us to build and run most of their localization operation. Others already have a strong localization team and need help with one market, one content stream, one workflow or one difficult problem.
We agree what your team owns, what Kobalt takes responsibility for and where decisions are made together.
You do not need to replace what already works to improve what does not.
Let’s work out what happens next.
Bring us the market, the launch, the workflow, the content or the problem that needs to work better.