Agora
From gr. ἀγορά agorá. 1. f. Meeting or discussion place.
Unlocking the Power of Multilingual Marketing: The Dos and Don'ts for Global Success
As businesses continue to expand their reach beyond their local markets, multilingual marketing has become an essential strategy for global success.
From Local to Global: How Translation Helps Businesses Expand Across Borders
Kobalt
Content without borders
The challenges of linguistic and cultural nuances in global marketing campaigns
Kobalt
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Emerging Trends in Translation Industry: What to Expect in 2023
The translation industry continues to experience growth and transformation, so let's explore some of the key trends shaping the translation industry in 2023.
Kobalt
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From San Diego to Berlin: My 5 Take-Aways from translation industry events in 2022
This 2022 has been for a lot of us the return to travel, we've been boarding planes again as the Pandemic restrictions have been lifted gradually and just picking up were we left it in early 2020.
Kobalt
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Music as a Language
Music has long been considered something that walks the thin line dividing language and art. The artistic merits of music are beyond question.
Oisin M.
Copywriter
The Hardest Languages To Learn (Part 2)
In part one of this series, we checked out three of the most challenging languages to master on the planet, but there are many, many more of them...
Oisin M.
Copywriter
Casual Latin
We've seen a resurgence of Latin expressions that have been around for 2000 years. Let's refresh some of them!
Oisin M.
Copywriter
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Kobalt
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Ricard Sierra
CEO
Myriam Garcia
Operations Manager
Sara Valls
Vendor & Quality Manager
Oisin M.
Copywriter
Marta Figuerola
Production Manager
Almudena Castro
Content Creator
The 5 stages in the maturity of the localization process
Globalization is the goal of many companies to reach more markets and achieve greater growth. More markets mean more clients but also more complexity.
Ricard Sierra
CEO
Case Study: The Power Of Back Translations
Translating product packaging, commercial material and instructions for one of the largest cosmetics manufacturing companies follows a very specific process.
Alicia García-Nieto
Communication
How Professional Translation Saves Your Company Time
How can I be sure that my translation agency can work with such tight deadlines?
Ricard Sierra
CEO
Putting a new spin on it: localizing a marketing strategy
Deciding to go for a global approach or catering for individual markets is a key decisión for your international marketing team. This is our experience.
Alicia García-Nieto
Communication
Translating Confidential Information: our experience
Have you ever wondered how big multinationals translate all their quarterly or annual reports into different languages at the same time?
Kobalt
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Cutting-edge technology: Chat GPT
Chat GPT is told to become one of the most important advancements in decades, but which could be its main contributions to the translation world?
Ricard Sierra
CEO
Lockdown technology
They say that every bad situation makes us appreciate the things in life we often take for granted.
Oisin M.
Copywriter
How do we manage your project with 50 translators in less than 24 hours?
One of the cornerstones of flawless communication between 50 people in different parts of the world is our Translation Management System.
Ricard Sierra
CEO
International Keyword Research: Conclusions
Time to wrap up our International Keyword Series and time to decide between the PRO and the DIY routes.
Oisin M.
Copywriter
International Keyword Research: The Human Factor
Internet searches are as imperfect as the the humans that are behind them. And we have to embrace that imperfection.
Oisin M.
Copywriter
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Attending Focus PM 2022, Manchester Edition
Maria Vega
Project Manager
Kobalt to take the stage at GALA San Diego Conference
Ricard Sierra and Gergana Toleva will take the stage at one of the most important events of the translation and localization industry.
Kobalt
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Key Figures In A Translation Agency: Project Manager
The Project Manager is an indispensable figure that saves you a lot of time, stress and resources, making sure that your linguistic project runs like clockwork.
Alicia García-Nieto
Communication
Key Figures In A Translation Agency: Solutions Architect
Having a well-defined strategy for the different stakeholders to follow is indispensable for getting good results.
Alicia García-Nieto
Communication
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Localization or Rebranding?
A well thought out rebranding aided by an effective localization strategy can go a long way, so make sure to know your audience.
Oisin M.
Copywriter
The Interpreter's Skillset
In some regards, interpreters and translators can be seen as two different sides of the same coin.
Oisin M.
Copywriter
Translation in the fashion industry
We all know that the medical or legal fields require a highly specialised type of translation but, surprise! So does the fashion industry. The terminology is extensive and requires a highly precise and extensive understanding of the industry.
Marta Figuerola
Production Manager
Website Translation: Multiplying Your Sales
Many marketing experts recommend the professional translation of websites - and rightly so! As an entrepreneur you know that your website can open the doors to a massive market.
Alicia García-Nieto
Communication
Tips for e-commerce translations
If there's anything we can all agree on in these unusual times is that e-commerce is the hot new trend in the business world, one that shows every sign of continuing in a post-#Covid -19 world.
Ricard Sierra
CEO
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