Agora
From gr. ἀγορά agorá. 1. f. Meeting or discussion place.
Mastering Localization Budgeting: A Case Study Analysis
How do successful companies navigate the complex waters of localization budgeting?
From Niche to Global: Scale Your E-commerce Internationally
Amalia Martínez
Director of Marketing
After Brat Summer, Fashion Week
Maria Vega
Project Manager
Case Study: Delivering Multilingual Video Content for Exclusive Fashion Event in 8 hours
Kobalt
Content without borders
PARIS 2024: THE GAMES OF INCLUSIVITY AND CULTURAL INTEGRATION
Over 15 million people are expected to visit Paris between July 26 and August 11, and the city has long prepared to receive and manage this influx of people from around the globe.
Kobalt
Content without borders
Multilingual Marketing: Taking Your Brand on a World Tour
It can be tough to create successful worldwide campaign. But Multilingual and Multicultural Marketing are here to help.
Kobalt
Content without borders
From Local to Global: How Translation Helps Businesses Expand Across Borders
Kobalt
Content without borders
The challenges of linguistic and cultural nuances in global marketing campaigns
The success of global marketing campaigns depends on understanding and adapting to cultural differences. What works in one culture may not work in another.
Kobalt
Content without borders
Unlocking the Power of Multilingual Marketing: The Dos and Don'ts for Global Success
As businesses continue to expand their reach beyond their local markets, multilingual marketing has become an essential strategy for global success.
Kobalt
Content without borders
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Explore all Global Trends's posts
Kobalt
Content without borders
Ricard Sierra
CEO
Myriam Garcia
Operations Manager
Sara Valls
Vendor & Quality Manager
Oisin M.
Copywriter
Marta Figuerola
Production Manager
Almudena Castro
Content Creator
The 5 stages in the maturity of the localization process
Globalization is the goal of many companies to reach more markets and achieve greater growth. More markets mean more clients but also more complexity.
Ricard Sierra
CEO
Case Study: The Power Of Back Translations
Translating product packaging, commercial material and instructions for one of the largest cosmetics manufacturing companies follows a very specific process.
Alicia García-Nieto
Communication
How Professional Translation Saves Your Company Time
How can I be sure that my translation agency can work with such tight deadlines?
Ricard Sierra
CEO
Putting a new spin on it: localizing a marketing strategy
Deciding to go for a global approach or catering for individual markets is a key decisión for your international marketing team. This is our experience.
Alicia García-Nieto
Communication
Translating Confidential Information: our experience
Have you ever wondered how big multinationals translate all their quarterly or annual reports into different languages at the same time?
Kobalt
Content without borders
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Explore all Happy clients and friends's posts
Cutting-edge technology: Chat GPT
Chat GPT is told to become one of the most important advancements in decades, but which could be its main contributions to the translation world?
Ricard Sierra
CEO
Lockdown technology
They say that every bad situation makes us appreciate the things in life we often take for granted.
Oisin M.
Copywriter
How do we manage your project with 50 translators in less than 24 hours?
One of the cornerstones of flawless communication between 50 people in different parts of the world is our Translation Management System.
Ricard Sierra
CEO
International Keyword Research: Conclusions
Time to wrap up our International Keyword Series and time to decide between the PRO and the DIY routes.
Oisin M.
Copywriter
International Keyword Research: The Human Factor
Internet searches are as imperfect as the the humans that are behind them. And we have to embrace that imperfection.
Oisin M.
Copywriter
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Kobalt's Commitment to Quality Recognized with ISO 9001 and 17100 Certifications
Kobalt
Content without borders
Attending Focus PM 2022, Manchester Edition
Maria Vega
Project Manager
Kobalt to take the stage at GALA San Diego Conference
Ricard Sierra and Gergana Toleva will take the stage at one of the most important events of the translation and localization industry.
Kobalt
Content without borders
Key Figures In A Translation Agency: Project Manager
The Project Manager is an indispensable figure that saves you a lot of time, stress and resources, making sure that your linguistic project runs like clockwork.
Alicia García-Nieto
Communication
Key Figures In A Translation Agency: Solutions Architect
Having a well-defined strategy for the different stakeholders to follow is indispensable for getting good results.
Alicia García-Nieto
Communication
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From Multiculturalism to Gender Inclusivity: How Language Service Providers Can Help You Create More Inclusive Marketing Campaigns
Inclusive marketing is about creating campaigns that embrace diversity in all its forms, and language service providers play a critical role in helping their clients achieve this goal.
Kobalt
Content without borders
Localization or Rebranding?
A well thought out rebranding aided by an effective localization strategy can go a long way, so make sure to know your audience.
Oisin M.
Copywriter
The Interpreter's Skillset
In some regards, interpreters and translators can be seen as two different sides of the same coin.
Oisin M.
Copywriter
Translation in the fashion industry
We all know that the medical or legal fields require a highly specialised type of translation but, surprise! So does the fashion industry. The terminology is extensive and requires a highly precise and extensive understanding of the industry.
Marta Figuerola
Production Manager
Website Translation: Multiplying Your Sales
Many marketing experts recommend the professional translation of websites - and rightly so! As an entrepreneur you know that your website can open the doors to a massive market.
Alicia García-Nieto
Communication
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