Oisin M.

Copywriter

Á

International Keyword Research: Conclusions

30-11-2018

Time to wrap up our International Keyword Series and time to decide between the PRO and the DIY routes.

Our keyword series is reaching its end, and we couldn’t sign off without mentioning the two main courses of action one can take for a successful international SEO strategy, and an essential piece of the puzzle that will make all the elements gel together.

Going Pro

If budget isn’t an issue, the best option will always be to hire the help of a professional. Good SEO experts know all the ins and outs of the business, and are constantly in touch with what makes users tick. They will know what the best words tailored for your business are, and will update and modify them accordingly along the way. You can easily gauge their effectiveness by going over Analytics to see if you’re getting a good bang for your buck, and if you’re not happy with the numbers, you can always inquire about making changes. Communication will always be necessary to keep a good strategy rolling, but if the results are there, it’s always worth it by far.

Do It Yourself

If the budgets aren’t there, or are simply best used elsewhere, you can always throw caution to the wind and begin a SEO adventure of your own. There will be a lot of learning (and inevitably some gaffes) along the way, but acquiring a skill in so much demand on the side can only be a plus. There are plenty of in-depth resources online that will be total lifesavers when it comes to the finer details, and with a good deal of time and perseverance, you can take control of your own SEO strategy.

The Importance Of Translation

Regardless of the path you choose, when going international, a quality translation will always make or break a website. The ability to translate not only words, but concepts, and the skill to tackle local terminology will be a key part of what makes your business connect with its customers. A wrong word in the wrong place can easily paint a company as unreliable or unprofessional, and if the goal is to reach as many customers as possible, one has to make sure that the right message gets delivered impeccably.

Although learning SEO can be a high order task indeed, learning a language to perfection is a lifetime commitment. Use your resources wisely, and hire an expert translator to get the job done. It’s the safest bet you can make.

Thank you for reading, and until next time!

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