International Keyword Research: Conclusions
Time to wrap up our International Keyword Series and time to decide between the PRO and the DIY routes.
International Keyword Research: The Human Factor
Internet searches are as imperfect as the the humans that are behind them. And we have to embrace that imperfection.
International Keyword Research: Finding the keywords
How can we find the actual words that will bring visitors to our pages? What tools can we use?
International Keyword Research: The Engines - Part 2
We have a look at the two main search engines in the world and talk about the different strategies we must follow in each of them
International Keyword Research: The Engines - Part 1
Did you know that not everybody turns to Google to search the net? And what works with Google won't work with other search engines? Learn the main differences
International Keyword Research: The Three Rules
There are three rules that can help you understand the way in which people approach online searches. Discover them here.
International Keyword Research: First steps
What is International Keyword Research? Learn how to rank your page on the top of the search results in different countries
Video game translation - A beginner's guide (II)
Second part of our series on video game translation: getting into character
Video game translation - A beginner's guide (I)
If you’re thinking about entering the world of video game translation read on and soak in the tips in our next series of articles!
Localization or internationalization?
When a business decides to breach into a foreign market, one of the first key challenges to overcome is local audience engagement.
Localization: turning the foreign into the familiar
Localization is rather complex altogether, and there are tons of notable examples scattered across the world of movies and TV that prove this, from the clever and interesting, to the crazy and absurd
Social Media Strategy for a Translation Company
Where does one start? What social network to pick? Can we do all of them? How does all of this really work?