Ricard Sierra's posts
Founder & CEO
27 years in localization. 10 seasons running Spanish content for McLaren F1. 12+ years managing ZARA's localization with the same team. Ricard founded Kobalt in 2010 because he saw that localization wasn't a service problem — it was a systems problem. The industry kept adding translators. He built an operation. That bet is now called Localization Operations as a Service, and it's what CSA Research calls the future of the industry.
The Hidden Risk in AI Translation: Not Knowing Where You Stand
Ricard Sierra
Founder & CEO
Oscar-Winning Strategies for Global Content
Ricard Sierra
Founder & CEO
Smart Budgeting for Localization
Ricard Sierra
Founder & CEO
The Future of Global Content Creation? Takeaways from the TAUS Massively Multilingual AI Conference
Ricard Sierra
Founder & CEO
Mastering Localization Budgeting: A Case Study Analysis
Ricard Sierra
Founder & CEO
Cutting-edge technology: Chat GPT
Ricard Sierra
Founder & CEO
The 5 stages in the maturity of the localization process
Ricard Sierra
Founder & CEO
How Professional Translation Saves Your Company Time
Ricard Sierra
Founder & CEO
Tips for e-commerce translations
Ricard Sierra
Founder & CEO
How do we manage your project with 50 translators in less than 24 hours?
Ricard Sierra
Founder & CEO
How will Brexit affect translation agencies?
Ricard Sierra
Founder & CEO
What's machine translation and what are the advantages of using it?
Ricard Sierra
Founder & CEO
3 Reasons to Invest in Marketing Translation Services
Ricard Sierra
Founder & CEO