Agora

From gr. ἀγορά agorá. 1. f. Meeting or discussion place.

Language And Time Travel

Languages evolve slowly over the centuries, and it’s rare that they undergo large transformations in short periods of time, could we actually communicate with the people living back then?

Albert Einstein made it clear. We can’t travel back in time, full stop. There is no way around it. But for the sake of argument, imagine we could hop into a time machine, and go for a stroll around medieval England. If we managed to not be burnt at the stake for witchcraft on the spot, could we actually communicate with the people living back then? Or would we die of malnutrition due to our inability to ask for a loaf of bread in the same language? 

#Kobalt Academy

Insurance companies say Hello to our new neighbours

Insurance companies say Hello to our new neighbours

In a globalized world, it is increasingly common to have neighbors of all nationalities possible. Do you know what it means? New business opportunities!

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Why medical translation is so difficult and so demanded at the same time

Why medical translation is so difficult and so demanded at the same time

Medical translation requires narrow specialization, experience and specific tools to execute the project with total guarantee.

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Cooking translation

Cooking translation

Cooking is fun, challenging, and also healthy, but attempting to interpret foreign recipes found online or in books can lead to some confusion.

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Sportswear campaigns that suffered (or benefited) from localisation

Sportswear campaigns that suffered (or benefited) from localisation

To help you understand the importance of not only a good translation but also localisation, we bring some of the most unsuccessful cases.

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Agora Authors

Kobalt

Content without borders

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Ricard Sierra

General Manager

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Myriam Garcia

Head of Production

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Alicia García-Nieto

Communication

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Sara Valls

Head of Project Management

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Oisin M.

Copywriter

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Marta Figuerola

Project Manager

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#Technology is sexy

International Keyword Research: Conclusions

International Keyword Research: Conclusions

Time to wrap up our International Keyword Series and time to decide between the PRO and the DIY routes.

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International Keyword Research: The Human Factor

International Keyword Research: The Human Factor

Internet searches are as imperfect as the the humans that are behind them. And we have to embrace that imperfection.

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International Keyword Research: World Trends

International Keyword Research: World Trends

The most searched keywords on the internet are a shifting representation of the interests of the population. Being in sync with today’s fast-paced world is key to position our site.

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International Keyword Research: Finding the keywords

International Keyword Research: Finding the keywords

How can we find the actual words that will bring visitors to our pages? What tools can we use?

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#Global Trends

Chinese Expressions Used In Business

Chinese Expressions Used In Business

If your plan is to do business there for a long time to come, knowing the basics will undoubtedly be of great help

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Translators That Changed The World

Translators That Changed The World

Unfortunately, the individuals that dedicated their life to the translation are often overlooked by history. However, there are a few exceptions.

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Translating Taboos

Translating Taboos

There are countless opportunities that come with the internationalization of a company, but there are also some obstacles that have to be cleared to settle into a new market.

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The Great Game of Thrones Spanish Dub Fiasco (Spoilers)

The Great Game of Thrones Spanish Dub Fiasco (Spoilers)

Game of Thrones, a show that managed to lure even the most committed non-fiction adherents into its gripping whirlwind of plot twists and massacres, is reaching its long awaited conclusion after eight seasons.

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#A team with superpowers

Key Figures In A Translation Agency: Solutions Architect

Key Figures In A Translation Agency: Solutions Architect

Having a well-defined strategy for the different stakeholders to follow is indispensable for getting good results.

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#Happy clients and friends

PUTTING A NEW SPIN ON IT: LOCALIZING A MARKETING STRATEGY

PUTTING A NEW SPIN ON IT: LOCALIZING A MARKETING STRATEGY

Deciding to go for a global approach or catering for individual markets is a key decisión for your international marketing team. This is our experience.

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TRANSLATING CONFIDENTIAL INFORMATION: OUR EXPERIENCE

TRANSLATING CONFIDENTIAL INFORMATION: OUR EXPERIENCE

Have you ever wondered how big multinationals translate all their quarterly or annual reports into different languages at the same time?

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SUCCESS STORIES: VIDEO KILLED THE PAPER STAR

SUCCESS STORIES: VIDEO KILLED THE PAPER STAR

What happens when a client decides to change the format, media and technology just a few days before delivering their most important project of the year?

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